Your Learning Journey

1. Dicovering Customer Insights

• Ethnography and Customer Empathy
• Customer Experience Mapping
• Social Data Mining
• AI Applications

2. Understanding Customers

• Segmentation Techniques
• Behavioral Marketing

3. Engaging Customers

• Customer Journey Mapping
• Content Management Process
• Content Hubs
• Brand Storytelling

4. Execution

• Always-on Marketing
• Agile Marketing
  - Scaling Agile
  Marketing in Large
  Organizations

5. Optimization

• Marketing Attribution
• Experimental Process
• Marketing Automation
• AI Applications