Expectations
How to Manage Expectations on Your Projects
Expectations: What and Why?
1. Project Planning
How to know what's a priority task
2. Project Execution
3. Communication
4. Under-Promise (and Over-Deliver)
5. Personal Expectations
How to Manage Expectations on Your Projects
Credit: This is a guest article by Grace Windsor from BrightWork.
Have you ever delivered a project on time and within budget only to discover that your client is unhappy with the
final result?
This often stems from mismatched expectations, and is quite unpleasant for both parties.
I still remember feeling deflated and frustrated following a particularly difficult meeting with a client
who made it very clear that the project was not delivering as expected.
This came out of the blue, as everything seemed to be
progressing according to plan.
However, the project was simply moving too slowly for my client, who operated in a
very
fast-paced industry.
They didn’t really believe our initial timelines; we assumed that they were happy with our
progress.
Managing expectations is a vital skill for any project manager.
Expectations: What and Why?
An expectation is defined as ‘a strong belief that something will happen’ based on
our assumptions and previous
experiences.
We are creatures of habit and expect certain things to perform in particular ways, for example,
our car
will start in the morning or our favorite coffee shop will always get an order just right.
We form our own expectations of others, and likewise, we are subject to the expectations of those around us.
Of
course, life never goes according to plan, making expectations a little troublesome!
In project management, not knowing how to manage the expectations of your client and your team, and your own
expectations leads to many challenges including:
Lack of team engagement
- Confusion about what task is due and when
- Unclear objectives and measures of success
- A focus on the wrong priorities, leading to wasted time and reduced productivity
- Reduced trust between you, your team, and the client.
It’s critical to manage expectations from the outset of the project and throughout project execution. Let’s look at
how to do this in more detail.
I will outline five ways to manage expectations on your projects: planning, execution,
communication, under-promising, and personal expectations.
5 Ways to manage expectations: project planning, project execution, communication, under-promise and over-deliver,
personal expectations
1. Project Planning
Key Topic Potential Hot Spot !!!
Quite often, project stakeholders have a vision for the project and its outcome before any actual planning takes
place. If unaddressed, this can lead to conflict between what is promised, how this promise is interpreted, and what
is actually delivered. You need to engage stakeholders early and often during the planning phase to develop
realistic
expectations based on available resources, the capability of your team, and the desired outcomes. Work with your
stakeholders to formulate the scope, priorities and goals, identify task dependencies, and decide how to deal with
risks.
It’s also important to involve your team with project planning. This ensures the team is aligned with project
objectives and can help to create a realistic project plan, leading to increased motivation and engagement.
How to know what's a priority task
Clarity is key during project planning; don’t assume that everyone has the same understanding of the project plan
and
objectives. Ask lots and lots of questions until you are sure that everyone is working from the same plan!
Returning to my earlier example, a lack of clarity from the outset led to many complications with the client. We are
all too excited about the project and jumped straight in without a shared vision or clear goals.
2. Project Execution
The next step is to hold separate project kick-off meetings with the team and stakeholders to discuss how the
project
will be executed and monitored.
Use the team meeting to ensure that everyone fully understands the project, their role, and your expectations as to
how the project will be delivered. The agenda can include:
- Roles and responsibilities
- Tasks and task dependencies
- Timelines, milestones, and key deliverables
- Tracking and reporting requirements
- Communication plan (see the next section for more detail)
- Resource availability
- KPIs and metrics
- Risk management strategies
- Change request process
- Schedule an agenda for progress meetings, for example, a weekly team meeting to review progress to-date and
upcoming
tasks.
If possible, use a collaborative project app to manage and track the project. Establishing a
single source of truth with all relevant project documents, processes, and tasks will make it even easier for the
team to deliver as expected.
When meeting with stakeholders, review all documents and processes; re-confirm scope and timelines; agree on
reporting
formats, and clarify any other issues. This meeting is also a useful opportunity to highlight stakeholder
responsibilities for example, providing timely feedback. Again, this matter was not clarified with the
aforementioned
client, creating unexpected delays.
3. Communication
Communicate, communicate, and communicate some more! Expectations are based on assumptions and preconceptions;
constant, effective communication is crucial to reducing their impact.
Communication begins with project planning and continues throughout the project. When planning with stakeholders and
the team, be honest about what can be achieved and be clear on agreed plans.
There are several ways to achieve this level of clarity, for example, use simple language to avoid confusion,
encourage questions, and conclude every meeting with a quick recap. Ideally, record and store meeting minutes in the
project site for future reference.
The communication plan is a useful way to let everyone what to expect during the project. An efficient communication
plan should cover:
Format of communication such as emails, IMs, online discussion boards and meetings
Frequency, for example, a weekly status review via email
Task owner Risk and issues communication.
Finally, there is the tricky business of bad news. Projects inevitably go off track. Get ahead of the problem with
quick, transparent communication and a solution. As eloquently stated by Colin Powell, ‘Bad news isn’t wine. It
doesn’t improve with age.’ Don’t risk your project or the trust of your team with delays.
4. Under-Promise (and Over-Deliver)
It’s easy to get caught up in the excitement of planning a project or to succumb to the pressure of stakeholders and
overpromise. Before you know it, ‘we might be able to do that’ becomes ‘we can certainly do that’ and you are
struggling with unrealistic expectations.
Agree to goals you know are achievable and deliver these to exceptionally high standards before worrying about
anything else.
Remember, we are very prone to ‘anchoring bias‘, a tendency to make decisions based on the first piece of
information
we hear. If you have doubts about a request or suggestion, ask for time to check the history of previous projects
and
consult with your team before agreeing to any deadlines. Don’t make false promises!
5. Personal Expectations
As I mentioned above, we expect certain behaviors from those around us. However, as we typically don’t share these
expectations, we may be disappointed by the actions of family, friends, and colleagues. As a project manager, you
must
share your expectations with your team.
Be transparent about the standard of deliverables, communication requirements, responsibility for risk management
and
so on. Let the team know what success looks like and how you will reach this goal together.
Be clear about feedback mechanisms and processes for addressing poor performance. Expecting your team to deliver
without any direction or guidance is simply unfair and will yield poor results.
Next steps
There are a few easy ways to integrate expectation management into your projects:
Current projects: Have meetings with the team and stakeholders to compare progress against the original plan. Is
everyone still aligned and satisfied with the direction of the project? If not, take corrective action to get the
project back on track.
Future projects: Using the steps suggested above, address expectations during project planning and execution. Make
it
part of your project approach.
Expectations are unavoidable and will impact upon projects in various ways. Proactively managing expectations leads
to
successful projects, satisfied stakeholders, and engaged teams. This involves addressing expectations during project
planning and execution, frequent communication, and a focus on realistic goals.
Credit: About the author: Grace Windsor is a Content Marketing Specialist at BrightWork. She loves creating
actionable content
in different formats to help others achieve more project success.
Last Updated:
Sunday January 16 2022 1107 AM