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Marketing

** Convertkit **
** Get Response **
* Digital Marketing *
* Digital Marketing Strategy *
Inbound Marketing
Video Ads Marketing
Video Content vs Video Ads

Productivity

Productivity
First Sale

Prioritization

** Prioritization **
RICE Scoring Method
RICE Prioritization

MVP

Minimum Viable Product

Tools

Moo
Paperlesspost
Product Roadmap
Airtable Roadmap
Roadmapping Guide
SWOT Analysis
Kano Model

Content Curation

Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value select, organize, and look after the items in a collection or exhibition.[1]. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.

gathering information relevant to a particular topic or area of interest

Storyboard

Storyboard

Marketing 101

Solve a Problem
Every Customer has a Problem
Benefits over Features

Tech Tools Email

SMTP To Go
* ConvertKit *

Scripts

Voice to Text, Text to Grammarly, Grammarly to Plagiarism App, * Then Publish *

Speech Texter
Speech Notes
App Store Voice to Text
Grammarly
Apple App Plagiarism Checker

Action Items

Client Touch Points
Previous Clients

Screenwiting Theories

Solve a Problem
Creative Direction
Emotional Impact
Three-act structure
The Hero's Journey
Syd Field's Paradigm

Market Validation

1. Write Down Your Product Concept
2. Decide
3. Most of What You Write Down are Assumptions
4. Find the Truth by Getting Out to Test Your Assumptions
5. Start with Your Network
6. Interview Them
7. Ask “Why?”
8. Find the Value Proposition
9. Liking Your Idea is Not the Same as Buying Your Product
10. Jump Off the Cliff and Have Fun

*** Aha! io ***

** Aha Digital Marketing **
Digital Marketing Plan

What is a digital marketing plan?
A digital marketing plan defines what you want to accomplish within a given time frame, so you can meet a set of business objectives. When creating a digital marketing plan, it is important to remember that marketing is still about communicating the benefits of your product or service in a way that resonates with customers. So your plan should focus on the marketing tactics that will help your company engage your target audience with a cohesive experience.

Marketing Plan Template
































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Layout
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Team

Top x#

* Process *

Productivity

More Productive Daily
Grit

Systems vs Goals

Systems
Create Habits
Deliberate Practice

Stuff

More Stuff
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Marketing

Marketing First ~ Sales Second

Digital Marketing Strategies and Tactics

Strategies

10 Marketing Strategies to Fuel Your Business Growth | *** Introduction to Marketing *** | Kellog Digital Marketing Strategies
Digital Marketing Strategy 2 Digital Marketing Strategy M16 Marketing | Digital Marketing Strategy Forbes | Digital Marketing Wikipedia
** Clarify Your Message Forbes **
What is a digital marketing plan? A digital marketing plan defines what you want to accomplish within a given time frame, so you can meet a set of business objectives. When creating a digital marketing plan, it is important to remember that marketing is still about communicating the benefits of your product or service in a way that resonates with customers. So your plan should focus on the marketing tactics that will help your company engage your target audience with a cohesive experience.
Digital Marketing Plan and Unique Selling Proposition
* Digital Marketing Plan * | * Unique Selling Proposition (UPS) * | * Shopify Unique Selling Proposition (UPS) *

! Marketing Method (s) LinkedIn Video Ads and the steps ..action items to do

LinkedIn Video Ad Tips LinkedIn b2b Sales blog
Problem Solving, What Problem in Being Solved?
Benefits over Features, What are the Benefits of This Solution?

Tactics

Video Marketing and Scripts

Video Builder Guide | Storyboard Wiki | ** Storyboard Canva **
Script Breakdown

breakdowns were done from a rough story outline before the dialogue was written

Final Draft App $$$ | * Screen Writing Wiki Free * | * Video Script *
Theories on writing a screenplay
Fundamentally, the screenplay is a unique literary form. It is like a musical score, in that it is intended to be interpreted on the basis of other artists' performance, rather than serving as a finished product for the enjoyment of its audience. For this reason, a screenplay is written using technical jargon and tight, spare prose when describing stage directions. Unlike a novel or short story, a screenplay focuses on describing the literal, visual aspects of the story, rather than on the internal thoughts of its characters. In screenwriting, the aim is to evoke those thoughts and emotions through subtext, action, and symbolism.

Digital Marketing Plan

** Step-by-Step Digital Marketing Plan **

Explainer Videos Marketing and Scripts

** YouTube Video Builder ** | YouTube Video Builder | Explainer Videos
Video Scripting Hubspot
How I Script My YouTube Videos Gillian Perkins | Online Teleprompter
* Biteable Short Thank You Video Example Templates* | ** Biteable All ** | YouTube Audio Library

Content Marketing

* Headline Analyzer Advanced Marketing Institute * | What is Content Marketing |
Content Curation | Content Ideas | * Content Marketing Ideas *
50 Content Ideas in 30 Minutes

SEO

Ahrefs Keyworl Tools | Hrefs YouTube Channel Digital Marketing

Sales

Sales Strategy and Tactics

Strategy
*** Introduction to Marketing *** Customer Needs | * Targeting Traffic * | Sales Strategy 1
Sales Strategy 2 | ** Boundless Marketing Customer Decision Process **
Sales Strategy 3
Roadmapping
** Roadmapping Guide **
Products A product can be an item (hardware or software), service, idea, method, or information that satisfies a need or a want. It has a combination of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers a buyer for purchase.
Tactics
Target the Right Buyers | Target Audience
Action Items To Do Implementation Plan
1 Audience: Attract the Right Customer
2 Campaign: Promote Your Product
3 Automation: Delegate, Outsource, Virtual Assistant
4 Insights: Actionable
5
6
7
8
9
10
Repeatable Sales Process | Process | Actionable

Lead Generation Sales Funnel Systems

Sales Funnel Tactics Action Items
** Sales Funnel **

Run Performance testing for initial contact and build quality reports like real estate day and listing packages, send out 5 a week and see what response I get

Target Audience, Business Type, Geo,
Leads
Suspects
Prospects
Sales Call
Follow-Up
Conversion
Sale
Client
Sales Tech Tools | ** LinkedIn Sales Solutions ** | Brand Clarity

Product Goods and or Services, Concepts, Topics What is IT?..Needs Clarification

Thought Map, Road Map, Rough Draft Project Plan, Scripts Drafted and Bullet Point, Tech Toolbox, Video, Animation, Promote

Digital Products
Courses, Workbook,
Services, Web Dev, Digital Marketing, ????
Social Media Marketing
Restaurant Business Consulting, Courses, Workbooks, Seminars??
How I Script My YouTube Videos | ** Business Ideas Validator ** | * Market Validation *

Tech Related Initiatives

RobertLGorman.com
siteperformance.org
Google Lighthouse

Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, SEO and more.

Woo Rank SEO
web-dev-design.com
Woo Rank SEO
kids-coding-camp.com...Hobby Status

Scratch and next steps simplifies explainer videos focused on ages 8 +

* Scratch mit edu * | Woof JS Next Steps after Scratch | JavaScript for Kids Book
Khan Academy PJS | Kids Coding Design Ideas

Food and Beverage Related Initiatives

hospitality-innovations.co

Restaurant in the new operational challenges due to covid virus. How to adjust and continue on.

F & B tips and tricks, best practices, train the trainer, etc...quizzes, examples

Menu Engineering | 21 Metrics for Restaurants | Food52 affiliate-program
culinaryclassics.org

Cooking and Equipment A - Z. Claires, Rusty Pelican, Rainier Grill, and All other experiences shared. Into YouTube, Explainer Videos, Etc..

lafattoria.org...Hobby Status

Gardening A - Z Small Market garden, and Equipment, Methods, etc..ala Curtis Stone

kids-cooking-camp.com ... Hobby Status

Kids cooking explainer videos focused on ages 7 to 15 ??

Other Ideas Concepts
saveyshopper.com

Re-Selling?? Poshmark?? B G Wholesale

Widget, Gadget, App for Business Operations, Project Management, Forms, JavaScript , Web Dev Functionality, Useful Tools for Business

Social Media

Google
Google Adwords Testing
YouTube
Build a YouTube Channel
Facebook
Face Book Business Ads
LinkedIn
LinkedIn Sales Solutions Compare | LinkedIn Marketing Solutions Help | LinkedIn Advertising
LinkedIn Advertising
Instagram
Instagram for Business
Houzz
Pinterest
Advertising in Pinterest
Houzz
Houzz Pro | Houzz Architectural Digest Article

Sales Process

** Sales Process ** | Target Market Businesses DB | Small Business Council
1. Prospecting
2. Connecting and Qualifying
3. Researching
* 4. Presenting *
5. Handling Objections
6. Closing
Presentation Tools of the Product, Goods Etc..

Slide Deck, PowerPoint, Website Slide Show, Animations ??? A Whole Laundry List of Goodies in this Bag

Top 20 Presentation Tools | ** Canva Presentation ** | * Visme *
Vector | ** Sketch Pad App **

Attention Interest Desire Action (AIDA)

Wiki AIDA | Behavioral Segmentation
How To of Creating Perpetual Traffic
Lead Nurturing | Drip Integrations

Customer Relationship Management (CRM)

Best Free CRM | Really simple Systems CRM
Contact DB

Appointment Scheduler

Calendly

Business Development Initiatives Lead Generation, Lead Nurturing and Drip Campaigns

Sales Funnel Conversion | Prospect Calls

Presentation Tools

Great Examples Social Media Management | Canva | Ebook Creation
US Chamber Tech Tools | Go To Meeting | Pitch Deck

Gamification

App Gamification Examples

Infographics

Infographics | Infographics Creation Tool

Outsource

Upwork

Webinar

Easy Webinar

Solopreneur

Fav Tools | Marketing Checklist | Productivity
HBR Track Your Time | Entrepreneurial Mindset
B 2 C Business to Community | Solopreneur
An individual who founds and runs their business independently, without the support of a co-founder or W-2 employees. In other words, a solopreneur is an entrepreneur who performs all duties related to their business alone.
Solopreneur Institute

Other needs to be reviewed

* Content Marketing Institute *

An engaged audience This could be an email list, Twitter following, popular Facebook page or a high-traffic, niche blog.
* Teachable Outline *

* come up with a topic, vet it, create the content, and then market it. *

The first course walks you through how to pick an in-demand topic that you’re uniquely qualified to teach — and how to build an initial audience of potential students who would love to pay for your course.

Build Your Audience

Learn from your launch (the retrospective) (3:09)


Teachable Free Courses