Storytelling mixed with a bit of ad copy to sprinkle in affiliate links** Hubspot Good Copywriting Practices ** | Content Writing 1
There are four main writing styles, and each has a different purpose:
If you’re struggling to figure out the writing style of a piece, ask yourself what its purpose is and why the author wants you to read it.
Read widely Consider mixing styles Balance writing what you know and trying new things
A Website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords (specific business-related terms, which internet users might use in order to search for services or products) aimed towards improving a website's SEO. Generally, a website content writer who has got this knowledge of SEO is also referred to as an SEO Content Writer.
PROBLEM: Finding the perfect hotel can be stressful. Almost too stressful to bother.
AGITATE: Hunting down all your options, working out how far away the local hotspots are and reading reviews from other ‘guests’. Then, of course, there is the price.
SOLVE: Not impossible. Awesomehotels.com makes finding the best hotel deals quick and easy. We compare hundreds of travel sites for you so you get the best hotel deal available. And all faster than you can say “ham, cheese and pickle on rye”.
ADDED OUTCOME: In just a few clicks, you’ll have your ideal accommodation secured – at the best price – leaving you free to daydream about how to treat yourself with the money you just saved.
Everyone loves a good story.
We like hearing about people — especially interesting people. People who’ve suffered challenges we can relate to, and can tell us how they overcame those challenges.
And the moral of the story, coincidentally, is that your product was the catalyst to overcoming those odds.
You might find this storytelling technique in an email series, a landing page, or a short video. Whatever the format, you’ll get four basic traits in the story:
Opening: Introduce the pain. Show how the character of the story had a normal life, then how that life was shattered by a change of events.
Conflict: How is the life of the main character threatened if he or she does not respond to the problem? What does her journey look like as she tackles this challenge?
Dialogue: People are drawn to conversations in a story. It’s human interest at its root: two people talking to each other. We are also drawn to dialogue because it’s easy to read. “Our eyes flow over dialogue like butter on the hood of a hot car,” says novelist Chuck Wendig.
Solution: Finally, your product is introduced as the cure for your character’s problem. You increase the credibility of your product by sharing specific results (347% increase in conversion, for example). Your story doesn’t have to be dramatic. It just has to be interesting to your target audience. And this is where good research comes in.
Includes Campaign Ideas, Offer industry news, Share information from other sources, Repurpose your own content, Use rich media, Focus on storytelling
A contraction is a word or phrase that has been shortened by dropping one or more letters. In writing, an
apostrophe is used to indicate the place of the missing letters. Contractions are commonly used in speech (or
written dialogue), informal forms of writing, and where space is at a premium, such as in advertising.
In very formal writing, such as academic papers, grant proposals, or other works that need to appear professional, you may not want to use contractions at all.
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